Max Brenner
July 13, 2010
Max Brenner’s restaurants serve pieces of theater along with pieces of chocolate. They’re designed to convey a feeling, an atmosphere heavy with the myths that surround chocolate. “Look, Mom, Willy Wonka is alive!” reads a poster on the wall, and it feels true. His playful dishes include chocolate syringes and chemical beakers of sauce. For Israeli-born Brenner, his restaurants’ whimsical ambiance is a way for him to connect his literary side (originally, he intended to be a novelist) to his livelihood. We joined him at his flagship location in New York, just off Union Square, for a chat.
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